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saglitzdesign-mcp

connector

HalidSaglam

Expert design & marketing MCP: UI/UX, design languages, SEO/GEO, tokens, a11y, recipes.

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0 starsSynced Aug 6, 2026

Install to Claude Code

/plugin marketplace add HalidSaglam/saglitzdesign-mcp

README

SaglitzDesign MCP

An expert design & marketing brain for your AI coding agent.

A Model Context Protocol server that gives Claude, Cursor, and any MCP client expert‑level guidance on web, iOS, Android and macOS design — plus the UX, copywriting, SEO, GEO and marketing knowledge that makes a product actually convert.

88 curated knowledge documents · 29 tools · 8 build/review/port workflows · MCP resources with id autocomplete · a one‑call design‑system builder · real token/color/type/elevation/motion/a11y generators · design & UX‑copy linters · production component recipes · phased roadmaps · real‑world visual examples

npm CI skills license MCP Glama

Why · What's inside · Tools · Resources · Install · Usage · Your own rules · Changelog · License


Why

LLMs are confidently wrong about design. They reach for defaults, invent outdated specs, and give generic "make it clean and modern" advice. SaglitzDesign replaces that with a curated, sourced, prescriptive knowledge base your agent can query on demand — the kind of guidance you'd get from a senior product designer, a conversion copywriter, and a technical SEO all at once.

Ask your agent to design a paywall, audit a landing page, or plan an iOS app, and it pulls concrete rules ("44pt minimum touch target", "one primary button per screen", "LCP ≤ 2.5s"), real patterns from top apps, and a phased roadmap — instead of guessing.

  • Runtime‑independent. The server reads only local files. No external API, no account, nothing to configure. It just works, offline.
  • Local by design. It speaks MCP over stdio only and runs as a child process of your MCP client. There is no HTTP or SSE transport, so it cannot be hosted remotely or reached over a network — which is also why your prompts and code never leave your machine.
  • Prescriptive, not vague. Every doc is written as rules an agent applies verbatim — numbers, thresholds, do/don't lists, anti‑patterns.
  • Grounded. Design‑language specs from official sources; patterns studied from real top apps and sites; classics distilled from the actual books.

What's inside

88 knowledge documents across 10 categories:

CategoryCoverage
🎨 Design languagesMaterial 3 & M3 Expressive · Apple HIG + Liquid Glass (iOS 26) · deep iOS, Android (Android 16 / M3 Expressive) and macOS app‑design guides · Apple Intelligence design (AI features: Writing Tools, App Intents, on‑device Foundation Models) · visionOS / spatial design (Vision Pro) · Fluent 2 · 2026 web trends · design tokens & theming (W3C DTCG) · Apple WWDC design principles (fluid interfaces)
🧩 ComponentsButtons (hierarchy, sizing, states, labels) · forms & inputs · navigation · cards / lists / modals / sheets / empty states
🧠 UXNielsen heuristics & behavioral laws · accessibility (WCAG 2.2) · typography · color & dark mode · spacing & grids · motion · mobile UX · conversion / CRO · data visualization · information architecture · i18n / localization (RTL) · AI product UX (chat, streaming, agentic) · onboarding & permission priming
CraftExpert polish standards · typographic craft · animation craft (easing, springs, interruptibility) · UX writing & cognitive load · 0–40 critique rubric · clean/minimal app design · design‑engineering (semantic HTML, CSS architecture, tokens‑in‑code) · ethical design (avoiding dark patterns) · iconography (choosing & using an icon system)
📚 BooksDistilled classics — design: Norman, Krug, Refactoring UI, psychology of design, grid/typography, interaction design (Cooper/Tidwell), emotional design (Walter/Norman) · marketing: Cialdini, Positioning, StoryBrand + Ogilvy, Hooked
🗺️ ProcessProduct‑design & marketing‑website roadmaps · design‑systems methodology (Atomic Design, component API, governance) · design handoff (Figma Dev Mode, Code Connect, design↔dev)
📣 MarketingBranding & identity · email marketing · HTML email development (Outlook, dark mode, bulletproof) · ad creative · paywall benchmarks (RevenueCat 2026) · growth frameworks (loops/AARRR/PLG) · pricing strategy · analytics & experimentation · value proposition & JTBD · content & distribution (topic clusters, community, referral) · App Store Optimization (ASO)
🔎 SEOTechnical SEO (Core Web Vitals) · on‑page & E‑E‑A‑T · SEO for designers
🤖 GEOGenerative Engine Optimization — visibility in ChatGPT / Perplexity / AI Overviews, llms.txt, citation tactics
🖼️ Patterns & examplesReal‑world patterns studied from top apps & sites (incl. e‑commerce & checkout and fintech / trust flows), plus a curated library of real‑world example screens

Workflows (/ prompts) — "build me a…"

Beyond answering questions, SaglitzDesign ships prompts that orchestrate an entire build end‑to‑end. In Claude Code they appear in the / menu; invoke one and the agent runs the full method — roadmap → positioning & copy → generates the design system (color, type, layout, elevation, tokens) → real examples → writes the actual code from the component recipes → runs the deterministic verify gate (design_lint, audit_accessibility, audit_design_system, audit_ux_copy) → opens it in a browser, screenshots, scores it against the critique rubric, and iterates until it passes.

PromptWhat it does
build_landing_pageDesigns & builds a conversion‑focused landing page, copy‑first, with a visual critique loop.
build_websiteBuilds a multi‑page marketing site — positioning, IA, SEO/GEO, shared design system.
build_mobile_app_uiBuilds iOS or Android screens on the correct platform baseline (HIG/Liquid Glass or Material 3).
critique_screenshotMeasures the screenshot, then critiques it against the fixed 0–40 rubric — cites real ratios and colour counts, specific elements, no padding.
review_paywallScores a paywall / subscription onboarding against real RevenueCat 2026 conversion benchmarks.
design_reviewAudits an existing site/app — runs the deterministic auditors first, so findings lead with measured numbers, then the checklists and the 0–40 rubric, ranked by severity.
redesignImproves an existing UI (bolder / quieter / higher‑converting) using the craft standards, with a measured before→after (consistency score, critique score, lint findings, contrast failures).
port_to_platformTakes an existing UI to another platform (iOS ↔ Android ↔ macOS ↔ web) surface by surface — porting the intent and IA, never the components.

Just say, e.g., "/build_landing_page for a SaaS invoicing tool for freelancers" — the workflow asks for anything missing, then builds it.

The visual critique loop uses whatever browser tool is connected (Claude in Chrome, Playwright, or chrome‑devtools MCP) to see and refine its own output. Without one, it reviews the code directly.

Tools

ToolWhat it does
create_design_systemThe one‑call foundation. Brand color + vibe + platform → a complete, coherent starter: WCAG‑verified color (light+dark), matched fonts, an icon library, a modular type scale, an elevation ramp, ready‑to‑paste tokens, the components to build, and a checklist — all generated to work together.
get_design_roadmapStart here for process. A phased, expert process for a project type (website, landing page, iOS / Android / macOS app, SaaS web app) — each phase has a goal, exit criteria, and the exact docs to read.
search_design_knowledgeNatural‑language search across everything, returning the most relevant section of the best‑matching docs.
get_design_docFetch any document in full by id.
get_component_guidanceDeep dive on a component or screen (button, form, paywall, hero, pricing…) — specs + real‑world patterns.
get_design_languageFull platform / design‑system references (Material 3, Liquid Glass, iOS/Android/macOS, Fluent 2, web trends, tokens).
compare_design_languagesBuilding on more than one platform? Side‑by‑side iOS / Android / macOS / web conventions for one surface (navigation, buttons, sheets, motion, forms…), plus the porting rules — and an explicit do NOT port list.
get_design_examplesCurated real‑world examples of a pattern from top apps/sites, with notes on what each does well. (Screenshots are a local‑only asset — see Visual examples.)
design_review_checklistAn assembled audit checklist per project type and focus (UI, UX, accessibility, SEO, GEO, conversion, copywriting).
seo_geo_guideSEO and GEO guides, optionally narrowed to a topic.
import_design_tokensAlready have a design system? Paste your CSS custom properties, shadcn :root block, DTCG file or theme JSON and get back the roles it names, the roles it leaves undefined, a WCAG check on the pairs it defines, and the whole set re‑emitted as CSS / Tailwind / SwiftUI / Compose / DTCG. The inverse of generate_design_tokens — take a web theme to iOS, or audit an inherited one. Only named tokens are read; JS configs are never evaluated.
generate_design_tokensReal artifacts, not advice — turns a color/spacing/type spec into CSS variables, Tailwind v4, SwiftUI, Jetpack Compose, and W3C DTCG JSON.
audit_accessibilityDeterministic WCAG 2.2 checks — exact contrast ratios for color pairs + tap‑target sizes per platform, with fixes.
get_component_recipeProduction‑ready, accessible reference code for a component (button, input, modal, toast, card, switch, tabs, empty‑state, list‑row) in react‑tailwind, html‑css, SwiftUI, or Compose — all states, ARIA, keyboard, correct motion. Pass your scales — the neutral, primary and danger ramps generate_color_system returns — and the code comes back in your colours, dark‑mode shades included.
generate_color_systemOne brand color → a full palette. A 50–950 tonal scale, a cohesive neutral ramp, status colors (danger / success / warning) harmonised with your brand, and light + dark semantic tokens — every text/UI pair WCAG‑verified and auto‑corrected. Feeds straight into generate_design_tokens.
suggest_font_pairingCurated, production font pairings for a vibe (SaaS, editorial, bold, native…) — heading + body (+ mono) with paste‑ready CSS stacks, weights, rationale, and a type scale.
fix_contrastRepairs a failing color pair: computes the nearest accessible color (hue/saturation preserved) that meets your WCAG target — the corrected value, not just a fail report.
suggest_icon_libraryRecommends the right icon system for a vibe/platform (Lucide, Phosphor, Solar, SF Symbols, Material Symbols…) — with license, install command, coverage, fit rationale, and usage rules.
generate_type_scaleA modular type scale (base × ratio) → named steps with line‑heights, tracking, and fluid clamp(), as CSS variables + Tailwind.
generate_elevation_systemA cohesive layered box‑shadow ramp (flat→modal) as CSS variables + Tailwind, with dark‑mode guidance.
generate_layout_systemBreakpoints (with what changes at each), container widths, a column grid, an intrinsic auto‑fit grid, container queries, and a fluid section‑rhythm scale — CSS variables + Tailwind v4.
generate_motionEasing + duration tokens and ready‑to‑paste keyframe animations (fade/slide/scale/spring/shimmer) in CSS, Framer Motion, or SwiftUI — reduced‑motion included.
design_lintLints an HTML/CSS/JSX/Tailwind snippet for design & a11y anti‑patterns (hardcoded values, killed focus, missing alt/labels, clickable divs, unlabelled inputs…) with line numbers and fixes. Tag‑aware, so formatting never changes the verdict.
measure_screenshotMeasures your actual screen. Give it a PNG and it reports the real palette and colour count, true WCAG contrast ratios for the pairs on screen, density, and structural detections (alignment, rhythm, off‑grid gaps) each with a confidence level — plus a self‑contained HTML report you can open and share. Pure‑Node PNG decoding, no network, no dependencies.
audit_projectAudits a real codebase, not a snippet. Point it at a directory: it walks your design source, lints every file, and scores the whole project for consistency — cross‑file drift being exactly what a single‑file lint cannot see. Findings ranked worst‑file‑first with file:line, plus an explicit list of what it did not look at.
audit_design_systemIs there actually a system here? Point it at real CSS/JSX and get a consistency score plus the sprawl behind it: how many distinct colors, sizes, radii, shadows and spacings are in use, which colors are indistinguishable duplicates, what's off the 4pt grid, token adoption — and a consolidation plan.
audit_ux_copyObjective copy audit — readability (Flesch), sentence length, passive voice, jargon, filler, user‑focus, weak CTAs — with flagged phrases and fixes.
list_design_knowledgeBrowse the full knowledge index by category / platform.
knowledge_freshnessReports each doc's age vs a per‑category staleness threshold, so the base can be kept current.

Resources

Beyond tools, the knowledge base is exposed as MCP resources, so clients that support them (Claude Desktop, Cursor) can @‑mention a document directly — with id autocompletion — instead of spending a tool call:

URIWhat it is
saglitzdesign://indexThe whole index: every document by category, with platform and last‑verified date.
saglitzdesign://doc/{id}One knowledge document in full (83 of them). Autocompletes on id.
saglitzdesign://recipe/{component}A component's spec plus its reference implementation in every available stack.

Visual examples

get_design_examples serves a curated library of real app/site screens. The screenshots themselves are third‑party assets and are not redistributed, so the published npm package ships the annotations and source links without the images — the tool detects this and says so rather than pretending otherwise. If you clone the repo you can rebuild the local image library; see scripts/regenerate-examples.md.

Install

Requirements: Node.js 20+.

From npm (no clone needed):

npx saglitzdesign-mcp

From source:

git clone https://github.com/HalidSaglam/saglitzdesign-mcp.git
cd saglitzdesign-mcp
npm install
npm run build

Claude Code

Register it once (via npm — no clone), available in every project:

claude mcp add --scope user saglitzdesign -- npx -y saglitzdesign-mcp

Or, if you cloned the repo, point it at the built file:

claude mcp add --scope user saglitzdesign node /absolute/path/to/saglitzdesign-mcp/dist/index.js

Claude Desktop

Add to ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "saglitzdesign": {
      "command": "npx",
      "args": ["-y", "saglitzdesign-mcp"]
    }
  }
}

Cursor / other MCP clients

Run npx -y saglitzdesign-mcp over stdio (or node /absolute/path/to/dist/index.js from a clone).

Requires Node 20 or newer. It also runs on Node 18 with a warning; below that the launcher exits with an explanation instead of a syntax error.

Your client launches the server — you don't start it yourself. Run by hand it will print its status and then wait on standard input for a client that never arrives, which looks like a hang but is the server working correctly.

As skills (no MCP server)

Prefer lightweight, self-contained skills? Install the condensed SaglitzDesign skills into any skills-compatible agent:

npx skills@latest add HalidSaglam/saglitzdesign-mcp

Five skills — clean-interface-design, landing-page-conversion, design-review, motion-and-animation, apple-platform-design — each standalone guidance that also points to the full MCP for depth. See skills/.

Dev & debug

npm run dev       # run from TypeScript via tsx
npm run inspect   # open the MCP Inspector UI

Usage

Once connected, just talk to your agent naturally — it decides when to call the tools:

"Using saglitzdesign, plan the design of an iOS fitness app."get_design_roadmap returns a 7‑phase plan with the docs to read at each step.

"Review my landing page for conversion with saglitzdesign."design_review_checklist (landing‑page / conversion) + get_design_examples.

"How should a primary button behave on mobile?"get_component_guidance returns specs, states, labels and anti‑patterns.

"Show me real paywall examples."get_design_examples returns annotated screenshots.

"What's llms.txt and how do I set it up?"seo_geo_guide (GEO) returns the tactic with a ready‑to‑use example.

Your own design rules

Point the server at a directory of your own and your documents join the base — searchable, readable, and, if you ask, part of the review checklist:

claude mcp add --scope user saglitzdesign \
  --env SAGLITZDESIGN_KNOWLEDGE_DIR=/path/to/our-design-rules \
  -- npx -y saglitzdesign-mcp

Or in claude_desktop_config.json / any MCP client, alongside command and args:

"env": { "SAGLITZDESIGN_KNOWLEDGE_DIR": "/path/to/our-design-rules" }

Several directories are allowed, separated the way PATH is on your platform.

  • Your rules lead. When a search is genuinely about something you documented, your document comes first — measured by how many of the query's terms it covers, so a short house‑rules file is not buried by a long reference.
  • Same id replaces ours. A file with id: buttons takes over from the built‑in one. That is deliberate, and it is announced at startup rather than happening quietly. Wherever it is served it is marked as your team's document, so nothing of yours is ever quoted as though it were sourced platform guidance.
  • review: [website, saas-web-app] in the frontmatter puts the document into those project types' design_review_checklist, ahead of the curated list — the difference between your rules being findable and your rules being enforced.

Editing files inside the installed package works until npm update deletes them. Use the environment variable.

Adding to this repository

Drop a Markdown file anywhere under knowledge/ with frontmatter:

---
id: my-topic
title: "My Topic"
category: ux            # design-language | component | ux | seo | geo | pattern | craft | book | process | marketing
platform: both          # mobile | web | macos | both
tags: [tag1, tag2]
sources: ["https://…"]
updated: 2026-07-08
---

Content served verbatim to clients…

The server indexes every .md on startup — no rebuild needed for content changes (just restart the server). A /refresh-knowledge command (.claude/commands/) can re‑research stale docs with agents.

How the knowledge was built

Design‑language and SEO/GEO docs were researched from official documentation and current sources (cited in each file's sources). Real‑world UI patterns were studied from top apps and websites; the visual example library was curated the same way. Classic design and marketing books were distilled into original, prescriptive syntheses — no source text is reproduced.

On images: screenshot files are a local research asset. They are not included in this repository or any published package. Without them, get_design_examples gracefully degrades to descriptions plus source links. To rebuild the local image library (or add your own examples), see scripts/regenerate-examples.md.

Find it on

saglitzdesign-mcp MCP server

Also listed in the official MCP Registry and on npm.

License

MIT © 2026 Saglitz Design.

The knowledge/ documents are original syntheses with sources cited per file. Referenced screenshots are not part of this repo and may not be redistributed — see NOTICE.md.

Built for the Model Context Protocol.

Rendered live from HalidSaglam/saglitzdesign-mcp's GitHub README — not stored, always reflects the source repo.

1 Install Method

NameDescriptionCategorySource
npm packageInstall via npm (stdio transport)mcp-serversaglitzdesign-mcp

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