Back to Discover

Product-Manager-Skills

skill

deanpeters

Product Management skills framework built on battle-tested methods for Claude Code, Cowork, Codex, and AI agents.

View on GitHub
6,187 starsNOASSERTIONSynced Aug 2, 2026

Install to Claude Code

/plugin marketplace add deanpeters/Product-Manager-Skills

README

Product Manager Skills

GitHub stars License: CC BY-NC-SA 4.0 PRs Welcome Version Claude Code Plugin Skills

╔════════════════════════════════════════════════════════════════════╗
║                                                                    ║
║   ██████╗ ███╗   ███╗    ███████╗██╗  ██╗██╗██╗     ██╗     ███████╗
║   ██╔══██╗████╗ ████║    ██╔════╝██║ ██╔╝██║██║     ██║     ██╔════╝
║   ██████╔╝██╔████╔██║    ███████╗█████╔╝ ██║██║     ██║     ███████╗
║   ██╔═══╝ ██║╚██╔╝██║    ╚════██║██╔═██╗ ██║██║     ██║     ╚════██║
║   ██║     ██║ ╚═╝ ██║    ███████║██║  ██╗██║███████╗███████╗███████║
║   ╚═╝     ╚═╝     ╚═╝    ╚══════╝╚═╝  ╚═╝╚═╝╚══════╝╚══════╝╚══════╝
║                                                                    ║
║   70 battle-tested skills + 6 command workflows                    ║
║   Claude Code • Cursor • Codex  • n8n • OpenClaw • and more ...    ║
║                                                                    ║
║   v0.83 • July 17, 2026 • CC BY-NC-SA 4.0                          ║
╚════════════════════════════════════════════════════════════════════╝

70 battle-tested PM frameworks, ready for Claude, Codex, ChatGPT, and any agent that can read structured knowledge.


Why This Exists

Generic AI output is a PM's worst enemy. When you tell your agent "write a PRD" without shared context, you get a generic document that no stakeholder trusts and no engineer can act on.

This library gives both you and your AI agent the same professional foundation: the why behind each framework, the failure modes to avoid, and the judgment to apply them correctly. You stop repeating yourself. Your agent stops guessing. The work gets better.

The goal is dual — functional and pedagogic in equal measure. Skills equip agents to do PM work at a professional level, and they teach the human PM the reasoning behind each framework — so you can explain it, adapt it, and pass it on. Neither is a byproduct of the other.


What You Can Get Done

Navigate by what you're actually trying to accomplish:

Framing and strategy

  • problem-framing-canvas — MITRE's Look Inward / Look Outward / Reframe sequence; stops teams from solving the wrong problem
  • positioning-statement — Geoffrey Moore's template for defining who you serve, what you solve, and how you're different
  • product-strategy-session — full strategy arc: positioning → problem framing → solution exploration → roadmap (2-4 weeks)

Stakeholder alignment

  • stakeholder-identification — map every stakeholder before engaging anyone: broad brainstorm → allies/audiences/influencers → R/P/D marking → equity lens → narrow to priority targets
  • stakeholder-mapping — run two complementary grids (Power × Interest for engagement strategy; Impact × Power for whose voice to elevate) and compare to find the gaps
  • stakeholder-engagement-advisor — per-stakeholder engagement planning: diagnoses their profile and context, then delivers tailored message framing, medium, cadence, and a named next action

Customer discovery and research

Prioritization and roadmapping

  • prioritization-advisor — asks 3-5 questions about your context, then recommends RICE, ICE, Kano, or the right alternative
  • epic-breakdown-advisor — splits large epics using Richard Lawrence's 9 patterns
  • roadmap-planning — gather inputs → define epics → prioritize → sequence → communicate (1-2 weeks)

Writing PM deliverables

  • user-story — Mike Cohn format + Gherkin acceptance criteria, with anti-patterns
  • prd-development — structured PRD: problem → personas → solution → metrics → stories (2-4 days)
  • press-release — Amazon Working Backwards: clarify product vision before writing a line of spec

Validation and experimentation

  • pol-probe-advisor — recommends which prototype type to run based on your hypothesis and risk level
  • pol-probe — template for documenting lightweight validation experiments before building

Finance and growth

  • business-health-diagnostic — diagnoses SaaS health across growth, retention, efficiency, and capital using your real metrics
  • organic-growth-advisor — McKinsey Growth Pyramid triage: diagnoses whether your constraint is in new segments, geographies, channels, or products
  • feature-investment-advisor — build / don't build recommendation using revenue impact, cost, ROI, and strategic value

Market and competitive intelligence

Career and leadership transitions

AI product work


Get Started

Choose your setup:

I use...Get thisNotes
Claude Desktop or Claude Webpm-skills-starter-pack.zipUnzip, then upload the individual skill ZIPs to Claude Skills
Claude CodePlugin marketplaceclaude /plugin marketplace add deanpeters/Product-Manager-Skills
Codexpm-skills-codex.zipInstalls .agents/skills and AGENTS.md
Not surepm-skills-starter-pack.zipStart here

All downloads: GitHub Releases

Themed packs for Claude Desktop / Web

Each pack below is a ZIP of upload-ready skill ZIPs — unzip, then upload individuals to Claude Skills:

PackDownloadWhat's inside
Starterpm-skills-starter-pack.zipCore skills across all categories
Discovery02-discovery-pack.zipResearch, interviewing, synthesis
Strategy03-strategy-pack.zipPositioning, roadmapping, prioritization
Delivery04-delivery-pack.zipPRDs, stories, epics
AI PM05-ai-pm-pack.zipContext engineering, orchestration, readiness
Market Intel06-market-intel-pack.zipThe full Market Intelligence Suite: disciplines, investigation chain, frameworks, monitors
All skills99-all-skills-pack.zipAll 70 skills

Install guides


Try It First — Streamlit (beta)

Not ready to wire skills into your agent setup? Run the local playground first and kick the tires in your browser.

pip install -r app/requirements.txt
streamlit run app/main.py

What you can do:

  • Learn — browse setup and integration paths without leaving the app
  • Find My Skill — describe your situation in plain English and get recommended skills
  • Run Skills — run a skill with your own scenario once you know what you want

Multi-provider support: Anthropic, OpenAI, Ollama. API keys via environment variables only (no in-app key entry).

Docs: app/STREAMLIT_INTERFACE.md · app/.env.example

Feedback welcome via GitHub Issues or LinkedIn.


70 Skills, 3 Types

Skills are organized in three tiers that build on each other:

┌────────────────────────────────────────────────────────┐
│  WORKFLOW SKILLS (19)                                  │
│  Complete end-to-end PM processes (days to weeks)      │
│  Example: run a full discovery cycle or write a PRD    │
└────────────────────────────────────────────────────────┘
                       ↓ orchestrates
┌────────────────────────────────────────────────────────┐
│  INTERACTIVE SKILLS (27)                               │
│  Guided discovery — 3-5 questions, then recommendations│
│  Example: "Which prioritization framework fits here?"  │
└────────────────────────────────────────────────────────┘
                       ↓ uses
┌────────────────────────────────────────────────────────┐
│  COMPONENT SKILLS (24)                                 │
│  Templates for specific PM deliverables (30-90 min)    │
│  Example: write a user story with acceptance criteria  │
└────────────────────────────────────────────────────────┘

Interactive skills use an Adaptive Decision Ladder. Instead of dumping a framework at you, an interactive skill asks 3-5 targeted questions about your specific context, then offers numbered recommendations — each with a clear "use this when" rationale. You pick a path. The skill executes it and explains the why as it goes. If you want to just learn the framework without doing the work, you can ask that too — the skill coaches you either way. This is ABC — Always Be Coaching — in practice.

Full catalog: catalog/INDEX.md — all 70 skills with descriptions, or browse skills/ directly.


How a Skill File Works

Every SKILL.md follows the same structure:

SectionWhat it contains
Frontmattername, description, type, intent, best_for, scenarios
PurposeWhat this skill does and when to reach for it
InputWhat you can bring (with example invocations) — inline input is used, not re-asked, and arriving empty-handed is fine: the skill walks you through it
Key ConceptsFrameworks, definitions, anti-patterns — with vocabulary explained
ApplicationStep-by-step instructions an agent (or human) can follow
ExamplesReal-world cases showing both good and bad versions
Common PitfallsNamed failure modes with consequences and corrections
ReferencesRelated skills and external frameworks

The best_for frontmatter field lists 3-5 specific scenarios where the skill is most useful — helpful for quickly scanning whether a skill fits your situation.

Why no $ARGUMENTS templating? Other skill libraries use Claude Code's $ARGUMENTS substitution for input. We deliberately don't: it only expands in Claude Code (it renders as literal syntax in Claude Desktop/Web, Codex, and the Streamlit playground), and it teaches the human reader nothing. Instead, every skill has a plain-language ## Input section that works on every runtime — and makes clear you can show up with full context, partial context, or nothing at all and be guided through the rest. Full rationale in CONTRIBUTING.md.


Works With

Claude Code · Claude Desktop · Claude Web · OpenAI Codex · ChatGPT · Cursor · Windsurf · n8n · LangFlow · CrewAI · Gemini · any agent that reads structured markdown

See docs/Platform Guides for PMs.md for platform-specific setup.


Docs

DocumentPurpose
Using PM Skills 101Beginner-friendly orientation — setup without technical overload
Platform Guides for PMsTool-by-tool setup chooser for every supported platform
Using PM Skills with ClaudeClaude Code + GitHub ZIP upload for Claude Desktop/Web
Using PM Skills with CodexLocal workspace + GitHub-connected Codex on ChatGPT
Using PM Skills with ChatGPTGitHub app, Custom GPT Knowledge, and Project-based usage
Using PM Skills with Slash Commands 101Turn skills into reusable slash commands like /pm-story
Add-a-Skill Utility GuideEnd-to-end guide for generating and validating new skills
Market Intelligence Suite SummaryThe 14-skill competitive/market research suite: disciplines, chain, and which skill to run when
Building PM SkillsHow raw PM content gets distilled into agent-ready skills
START_HERE.md60-second onboarding for local repo users

What's New

v0.83 — July 17, 2026 · The Market Intelligence Suite

v0.82 — July 8, 2026

  • Added incoming-request-advisor (Interactive) — drop in a Slack ping, email, mandate, or escalation and get a structured breakdown that separates the literal ask from the real job-to-be-done, reads sender power and stake, and points you toward a reply. Ships with a copy/paste template so you can run it by hand too
  • New: a browsable download shelf at /dist — no terminal, no Releases tab. Read the plain-language README, scan the CATALOG, and download any skill or pack straight from the repo. Built for PMs who just want the skills
  • Library now at 70 skills

v0.81 — July 4, 2026

  • Every skill now has a required ## Input section: what to bring, what happens to context you supply up front (it's used, not re-asked), and reassurance that arriving empty-handed is fine — the guided flow covers the rest
  • Added argument-hint autocomplete for Claude Code users; deliberately no $ARGUMENTS templating — it breaks on every other runtime and teaches the reader nothing (why)
  • Validator now enforces the convention: skills fail without an Input section or with bare $ARGUMENTS in the body
  • Streamlit playground shows each skill's "What to bring (all optional)" before you start a session
  • Restored agent-orchestration-advisor (Interactive) — the multi-agent workflow design skill was referenced everywhere but only existed on an orphaned commit; recovered from git history and brought up to current standards

v0.80 — June 19, 2026

  • Added stakeholder-identification (Component) — comprehensive stakeholder brainstorm using allies/audiences/influencers, R/P/D marking, equity lens, and bias check; narrows to priority targets
  • Added stakeholder-mapping (Component) — two complementary grids (Power × Interest + Impact × Power); comparing outputs reveals who you're under-engaging relative to how much the product affects them
  • Added stakeholder-engagement-advisor (Interactive) — per-stakeholder engagement planning via Adaptive Decision Ladder: three questions on profile, power/impact, and context deliver tailored message framing, medium, cadence, and a named next action

All three adapted from the MITRE Innovation Toolkit via the companion repo MITRE ITK Skills — worth a bookmark if you work in discovery, facilitation, or cross-functional product strategy.

v0.79 — May 15, 2026

  • Added organic-growth-advisor — McKinsey Growth Pyramid triage for new segments, geographies, channels, or products
  • Added pm-skill-creator — interactive skill for designing repo-compliant skills via guided conversation
  • Fixed missing .claude-plugin/plugin.json that silently blocked Claude Code skill discovery
  • Added configurable input length guard (PM_MAX_INPUT) and path traversal protection to helper scripts

Full changelog


Contributing

Found a gap? Have a PM framework worth formalizing? The bar is pedagogic — skills must teach the why, not just the how.

See CONTRIBUTING.md for guidelines, or open an issue to start a conversation.


License

CC BY-NC-SA 4.0 — non-commercial use with share-alike.

Everything in this repository — every skill, template, and doc — is licensed CC BY-NC-SA 4.0. There is no mix of licenses here.

Some skills note in their Provenance sections that they were adapted from product-manager-prompts, Dean's earlier prompt library. That repo has the same author, so there is no license conflict: a license grants permissions to other people, and a copyright holder is free to adapt and relicense their own work. Those Provenance lines are lineage — a breadcrumb back to where an idea started — not a license dependency. No third-party MIT-licensed text is incorporated anywhere in this library.

In plain terms:

  • Use these skills in your day job — at a for-profit company, with your team, in your agents. That's what they're for.
  • Adapt and remix them — share what you build under this same license, with credit.
  • Teach with them — workshops, brown bags, mentoring, sending the ladder down.
  • Don't sell them — no repackaging the skills themselves into a paid product, course, or service without expressed written permission.
  • 🤔 Not sure your use qualifies? Open an issue and ask. If you're using these in the spirit they were built — to get better at the craft and help others do the same — the answer is almost certainly yes.

The companion prompt library, product-manager-prompts, carries the same CC BY-NC-SA 4.0 license as of its v2.3.0, with its own plain-language permissions (stricter on commercial use) — see its LICENSING.md, which governs that repo.


Questions

Rendered live from deanpeters/Product-Manager-Skills's GitHub README — not stored, always reflects the source repo.

70 Plugins

NameDescriptionCategorySource
acquisition-channel-advisorEvaluate acquisition channels using unit economics, customer quality, and scalability.finance./skills/acquisition-channel-advisor
agent-orchestration-advisorDesign multi-agent AI workflows with clear boundaries, handoffs, and monitoring.ai./skills/agent-orchestration-advisor
ai-shaped-readiness-advisorAssess whether your product work is AI-first or AI-shaped across 5 competencies.ai./skills/ai-shaped-readiness-advisor
altitude-horizon-frameworkUnderstand the PM-to-Director transition through altitude and horizon thinking.career./skills/altitude-horizon-framework
ansoff-matrixMap evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing.market-intelligence./skills/ansoff-matrix
autonomous-investigationProtocol for AI research that proceeds without you: evidence labels, search-plan gate, diffable output.market-intelligence./skills/autonomous-investigation
battle-card-builderResearch and draft a competitive battle card from public evidence, every claim labeled and sourced.market-intelligence./skills/battle-card-builder
business-health-diagnosticDiagnose SaaS business health across growth, retention, efficiency, and capital.finance./skills/business-health-diagnostic
company-intelResearch a company, industry, or competitor set using web search and seven analytical lenses.discovery./skills/company-intel
company-researchCreate a company research brief with executive quotes, product strategy, and org context.discovery./skills/company-research
competitive-analysis-processOrchestrate a complete six-step competitive analysis, from landscape overview to strategic direction.market-intelligence./skills/competitive-analysis-process
competitive-intel-watchScheduled delta monitor for competitive shifts: material changes only, with battle-card update flags.market-intelligence./skills/competitive-intel-watch
competitive-research-snapshotCited competitive landscape research with comparison matrix and so-what implications.market-intelligence./skills/competitive-research-snapshot
context-engineering-advisorDiagnose context stuffing vs. context engineering in AI workflows.ai./skills/context-engineering-advisor
customer-journey-mapCreate a customer journey map across stages, touchpoints, actions, emotions, and metrics.discovery./skills/customer-journey-map
customer-journey-mapping-workshopRun a customer journey mapping workshop with adaptive questions and outputs.discovery./skills/customer-journey-mapping-workshop
derisk-measurement-advisorIdentify what to measure, test, or track to de-risk a product or AI idea.strategy./skills/derisk-measurement-advisor
director-readiness-advisorGuide the PM-to-Director transition across preparing, interviewing, and landing.career./skills/director-readiness-advisor
discovery-interview-prepPlan customer discovery interviews with the right goal, segment, constraints, and method.discovery./skills/discovery-interview-prep
discovery-processRun a full discovery cycle from problem hypothesis to validated solution.discovery./skills/discovery-process
eol-messageWrite a clear, empathetic EOL announcement with rationale and next steps.strategy./skills/eol-message
epic-breakdown-advisorBreak down epics into user stories with Humanizing Work split patterns.delivery./skills/epic-breakdown-advisor
epic-hypothesisFrame an epic as a testable hypothesis with target user, outcome, and validation.delivery./skills/epic-hypothesis
executive-onboarding-playbookPlan a VP or CPO 30-60-90 day diagnostic onboarding path.career./skills/executive-onboarding-playbook
feature-investment-advisorEvaluate feature investments using revenue impact, cost structure, ROI, and strategy.finance./skills/feature-investment-advisor
finance-based-pricing-advisorEvaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback.finance./skills/finance-based-pricing-advisor
finance-metrics-quickrefLook up SaaS finance metrics, formulas, and benchmarks fast.finance./skills/finance-metrics-quickref
incoming-request-advisorDecode an incoming message into a structured breakdown that separates the literal ask from the job-to-be-done.stakeholder./skills/incoming-request-advisor
intel-discipline-advisorTriage a competitive question into the right intelligence disciplines, cadence, and executing skill.market-intelligence./skills/intel-discipline-advisor
intelligence-collection-disciplinesEight intelligence-community collection disciplines for PMs, with sources, signal chains, and fusion.market-intelligence./skills/intelligence-collection-disciplines
jobs-to-be-doneUncover customer jobs, pains, and gains in a structured JTBD format.discovery./skills/jobs-to-be-done
lean-ux-canvasGuide teams through Lean UX Canvas v2 to frame problems and surface assumptions.discovery./skills/lean-ux-canvas
market-landscape-scanMap a market's segments, players, substitutes, and whitespace with cited evidence before sizing or positioning.market-intelligence./skills/market-landscape-scan
opportunity-solution-treeBuild an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests.discovery./skills/opportunity-solution-tree
organic-growth-advisorIdentify which organic growth path to pursue — new segments, geographies, channels, or products.strategy./skills/organic-growth-advisor
pestel-analysisAnalyze political, economic, social, technological, environmental, and legal forces.strategy./skills/pestel-analysis
pestel-delta-monitorQuarterly PESTEL re-scan: which macro factors moved, which assumptions broke, what's new to the frame.market-intelligence./skills/pestel-delta-monitor
pm-skill-creatorDesign a new PM skill through guided conversation.meta./skills/pm-skill-creator
pol-probeDefine a Proof of Life probe to test a risky hypothesis cheaply.ai./skills/pol-probe
pol-probe-advisorSelect the right Proof of Life probe type based on hypothesis, risk, and resources.ai./skills/pol-probe-advisor
porters-five-forcesRead an industry's structure through Porter's Five Forces with documented signals and the profit-pool close.market-intelligence./skills/porters-five-forces
positioning-statementCreate a Geoffrey Moore-style positioning statement for your product.strategy./skills/positioning-statement
positioning-workshopRun a positioning workshop to surface target customer, need, category, and differentiation.strategy./skills/positioning-workshop
prd-developmentBuild a structured PRD connecting problem, users, solution, and success criteria.strategy./skills/prd-development
press-releaseWrite an Amazon-style press release that defines customer value before building.strategy./skills/press-release
pricing-packaging-trackerTrack competitor pricing and packaging as a diffable time series: tiers, gates, and what changed.market-intelligence./skills/pricing-packaging-tracker
prioritization-advisorChoose a prioritization framework based on stage, team context, and stakeholder needs.strategy./skills/prioritization-advisor
problem-framing-canvasGuide teams through MITRE's Problem Framing Canvas for clearer problem statements.discovery./skills/problem-framing-canvas
problem-statementWrite a user-centered problem statement with who, what, why, and how it feels.discovery./skills/problem-statement
product-sense-interview-answerStructure a spoken product-sense interview answer with segmentation and MVP tradeoffs.career./skills/product-sense-interview-answer
product-strategy-sessionRun an end-to-end product strategy session across positioning, discovery, and roadmap.strategy./skills/product-strategy-session
proto-personaCreate a proto-persona from current research, market signals, and team knowledge.discovery./skills/proto-persona
recommendation-canvasEvaluate an AI product idea across outcomes, hypotheses, risks, and positioning.ai./skills/recommendation-canvas
roadmap-planningPlan a strategic roadmap across prioritization, epics, stakeholders, and sequencing.strategy./skills/roadmap-planning
saas-economics-efficiency-metricsEvaluate SaaS unit economics and capital efficiency for scaling decisions.finance./skills/saas-economics-efficiency-metrics
saas-revenue-growth-metricsCalculate SaaS revenue, retention, and growth metrics for momentum diagnosis.finance./skills/saas-revenue-growth-metrics
skill-authoring-workflowTurn raw PM content into a compliant, publish-ready skill.meta./skills/skill-authoring-workflow
stakeholder-engagement-advisorPlan engagement for a specific stakeholder.strategy./skills/stakeholder-engagement-advisor
stakeholder-identificationMap every stakeholder before engaging anyone.strategy./skills/stakeholder-identification
stakeholder-mappingPrioritize stakeholders using two complementary grids.strategy./skills/stakeholder-mapping
storyboardCreate a six-frame storyboard showing a user's journey from problem to solution.delivery./skills/storyboard
swot-analysisEvidence-cited SWOT of one company from public sources, ending with the S-O and W-T crossings.market-intelligence./skills/swot-analysis
tam-sam-som-calculatorCalculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats.strategy./skills/tam-sam-som-calculator
user-storyCreate user stories with Mike Cohn format and Gherkin acceptance criteria.delivery./skills/user-story
user-story-mappingCreate a user story map with activities, steps, tasks, and release slices.delivery./skills/user-story-mapping
user-story-mapping-workshopRun a user story mapping workshop with adaptive questions and structured output.delivery./skills/user-story-mapping-workshop
user-story-splittingBreak a large story into smaller deliverable stories using proven split patterns.delivery./skills/user-story-splitting
voice-of-customer-minerMine public reviews, app stores, and forums for unmet needs and competitor weaknesses, with quoted evidence.market-intelligence./skills/voice-of-customer-miner
vp-cpo-readiness-advisorGuide the transition to VP or CPO across preparing, interviewing, and recalibrating.career./skills/vp-cpo-readiness-advisor
workshop-facilitationFacilitate workshop sessions with consistent pacing, options, and progress tracking.meta./skills/workshop-facilitation

0 Comments

Login required
Log in to post a comment or update on this repo.

No comments yet — be the first to share an update.