AI Marketing Skills

Open-source AI marketing skills for AI coding agents. Create strategy, research competitors, do SEO, write copy and content, analyze campaigns, and more — all from your terminal.

Works with Claude Code, Codex, OpenCode, Cursor, and any tool that reads AGENTS.md.

What are skills?

Skills are standalone markdown files that give AI coding tools specialised marketing capabilities. Each skill is a single-purpose prompt that produces one output. Drop them into your project and run them.

Skills

Skill	What it does
Ad Angles	Brainstorm ad concepts by combining 5 messaging angles (Problem, Solution, Comparison, Proof, Curiosity), formats, and visual styles
Ad Campaign Analyzer	Grade running ads as Red (stop) / Yellow (hold) / Green (scale) with creative fatigue detection and scaling recommendations
Ad Creative	Render ad concepts as HTML with 5 template styles (cookie-cutter, ugly, meme, branded, native), optionally screenshot via Playwright

Content

Skill	What it does
Content Strategy	Plan content pillars, topic clusters, editorial calendar, and keyword research by buyer stage
Social Post Writer	Generate social posts from a topic using 9 proven templates (Story, Observation, Contrarian, Listicle, etc.) with platform adaptation
Content Repurposer	Turn long-form content into a week of short-form social posts using Hub & Spoke method

Conversion

Skill	What it does
Conversion Audit	53-point conversion audit covering customer focus, narrative arc (Pain-Dream-Fix), copy quality, design, CTAs, and proof

Skill	What it does
Reply Writer	Draft native Reddit replies in 3 rotating formats with subreddit tone calibration

Research

Skill	What it does
Channel Discovery	Map marketing channels for a target audience, score on 5 criteria, recommend top 3 to prioritize
Community Discovery	Discover 100+ online communities across Reddit, Slack, Discord, Facebook, LinkedIn, and forums — scored by Signal-to-Noise
Competitor Content Analysis	Analyze a competitor's content engine — inventory, SEO plays, comparison pages, gated content, and gap analysis
Competitor Discovery	Search the web for competitors, produce a ranked list of direct, adjacent, and tangential competitors
Competitor Keyword Analysis	Map a competitor's organic search presence — top keywords, traffic metrics, content theme clusters
Competitor Landscape	Cross-competitor comparison — feature matrix, pricing, 2x2 positioning map, aggregate SWOT, and strategic recommendations
Competitor Site Analysis	Extract structured data from a competitor's website — overview, positioning, pricing, social proof, hiring signals
Influencer Discovery	Discover 100+ influencers across YouTube, X/Twitter, blogs, newsletters, podcasts, and Instagram — scored by Audience Overlap
Keyword Research	Expand a seed keyword into a clustered keyword universe — grouped by search intent, scored, and prioritized

Search

Skill	What it does
Search Page Audit	38-point SEO + AI optimization audit on any URL — covers SEO fundamentals, content structure, AI/GEO readiness, and E-E-A-T authority signals

Integrations

Some skills use MCP (Model Context Protocol) servers for live data. These are optional — skills degrade gracefully without them.

Integration	What it provides	Required by	Optional for
Keywords Everywhere	Keyword volumes, traffic metrics, backlink data	Keyword Research, Competitor Keyword Analysis	Competitor Content Analysis
Playwright	Browser automation for screenshots and JS-rendered pages	—	Ad Creative, Competitor Content Analysis, Competitor Site Analysis

A template .mcp.json is included. Set the KEYWORDS_EVERYWHERE_API_KEY environment variable with your Keywords Everywhere API key. Claude Code plugin users get this automatically.

Getting Started

Claude Code (recommended)

Add the marketplace and install — all 18 skills are auto-discovered:

/plugin marketplace add superamped/ai-marketing-skills
/plugin install ai-marketing-skills

If you use skills that need Keywords Everywhere data, set your API key:

export KEYWORDS_EVERYWHERE_API_KEY=your_key_here

Then ask Claude to run any skill (e.g. "run a competitor discovery for Acme Corp").

Other Tools

Clone this repo
Copy the skills/ folder into your project
Run the skill using your AI coding tool

Codex — Copy skills/ to .agents/skills/ in your project, then ask Codex to run a skill

OpenCode — Copy skills/ to .agents/skills/ or .claude/skills/ in your project, then ask OpenCode to run a skill

Cursor / Other — Reference the skill in your prompt or copy AGENTS.md to your project root

Community

Join the Growth Engineering Community — a community for marketers and founders engineering growth with AI.

License

MIT. See LICENSE for details.

ai-marketing-skills

Install to Claude Code

README